Privacy Policy
We respect the privacy of users and believe that it is an important duty to strictly protect the personal information of users. As part of this, in order to properly protect and process personal information, we have a privacy policy in place to ensure that all employees fully acknowledge and comply with regulations.
Promoting safety and security We abide by the principles of legality, legitimacy, and transparency, use, and process the least data within a limited scope of purpose, and take technical and administrative measures to protect the security of the data. We use personal data to help verify accounts and user activity, as well as to promote safety and security, such as by monitoring fraud and investigating suspicious or potentially illegal activity or violations of our terms or policies. Such processing is based on our legitimate interest in helping ensure the safety of our products and services. Here is a description of the types of personal data we may collect and how we may use it:
1. What Personal Data We Collect
We always aim to deliver the highest level of customer service and experience. Some of the services offered on our website require you to sign up for them. If you want to use these services, we will ask you to provide us with accurate personal information, Personal Identifying Information (PII), or Personal Health Information (PHI), as defined herein, and let us know if your data changes and needs updating. If you do not want to provide this information or any relevant updates, we may not be able to deliver the services you requested.
You may provide the following types of personal data, PII or PHI when you use our services:
your name, telephone number, e-mail address, home address, log in and password, photograph, eyeglass prescription, credit card information, HSA debit card information, and date of birth.
Financial data, including your credit or debit card information, is not stored by us except for the last four digits and expiration date. When placing an order, you are redirected to a third-party service provider who handles the payment process.
2. How We Use Your Personal Data
We only ever use your personal data within the limits authorized by laws and regulations, to deliver and enhance our services and your customer experience. Sometimes, we use your personal data because the laws and regulations require us to do so. We do not make any automated decisions, solely based on the automatic processing of your data, which could affect you.
We may use your personal data for the following purposes:
· Fulfill your order(s) for prescription or non-prescription eyeglasses.
· Facilitate delivery of your purchases.
· Update you on the progress of your order(s).
· Send re-stock reminders.
· Process automatic re-orders.
· Handle returns.
· Handle your order issues.
· Service your account.
· To contact you in case of a product recall.
We anonymize your IT data and use it to:
· Improve your experience on our website.
· Provide the best possible customer service experience.
· Help us to identify and report bugs and issues.
· Assess the impact of changes we make on customer behavior.
· Analyze and improve the performance of the website.
The payments and refunds are processed through a third-party payment processor.
3. Definition of "Cookies"
Cookies are small pieces of text used to store information on web browsers. Cookies are widely used to store and receive identifiers and other information on computers, phones, and other devices. We also use other technologies, including data we store on your web browser or device, identifiers associated with your device, and other software, for similar purposes. In this Cookie Statement, we refer to all of these technologies as "cookies."
Use of Cookies We use cookies to provide, protect, and improve our products and services, such as by personalizing content, offering and measuring advertisements, understanding user behavior, and providing a safer experience. Please note that the specific cookies we may use vary depending on the specific websites and services you use.
Disclosure of Personal Data We make certain personal data available to strategic partners that work with us to provide our products and services or help us market to customers. Personal data will only be shared by us with these companies in order to provide or improve our products, services, and advertising; it will not be shared with third parties for their own marketing purposes without your prior express consent.
4. Data Disclosure or Storage, Transfer, and Processing
(1) Fulfilment of legal obligations
Due to the mandatory laws of the European Economic Area or the country in which the user lives, certain legal acts exist or have occurred and certain legal obligations need to be fulfilled. Treatment of personal data of EEA residents ---As described below, if you reside within the European Economic Area (EEA), our processing of your personal data will be legitimized: Whenever we require your consent for the processing of your personal data such processing will be justified pursuant to Article 6(1) of the General Data Protection Regulation (EU) ("GDPR").
(2) For the purpose of reasonable implementation or application of this article
We may share personal data with all our-affiliated companies. In the event of a merger, reorganization, acquisition, joint venture, assignment, spin-off, transfer, or sale or disposition of all or any portion of our business, including in connection with any bankruptcy or similar proceedings, we may transfer any and all personal data to the relevant third party. We may also disclose personal data if we determine in good faith that disclosure is reasonably necessary to protect our rights and pursue available remedies, enforce our terms and conditions, investigate fraud, or protect our operations or users.
(3) Legal Compliance and Security or Protect Other Rights
It may be necessary—by law, legal process, litigation, and/or requests from public and governmental authorities within or outside your country of residence—for us to disclose personal data. We may also disclose personal data if we determine that for purposes of national security, law enforcement, or other issues of public importance, disclosure is necessary or appropriate.
5. Your Rights
We take reasonable steps to ensure that your personal data is accurate, complete, and up to date. You have the right to access, correct, or delete the personal data that we collect. You are also entitled to restrict or object, at any time, to the further processing of your personal data. You have the right to receive your personal data in a structured and standard format. You may lodge a complaint with the competent data protection authority regarding the processing of your personal data. To protect the privacy and the security of your personal data, we may request data from you to enable us to confirm your identity and right to access such data, as well as to search for and provide you with the personal data we maintain. There are instances where applicable laws or regulatory requirements allow or require us to refuse to provide or delete some or all of the personal data that we maintain. You may contact us to exercise your rights. We will respond to your request in a reasonable time frame, and in any event in less than 30 days.
6. Data Security, Integrity, and Retention
We maintain reasonable technical, physical, administrative, and procedural security precautions to help protect against the loss, misuse, unauthorized access, disclosure, alteration, interception, or destruction of the information you provide to us. Please note, however, that no such precautions are 100% effective. As a result, we cannot guarantee or warrant the security of any information you disclose or transmit to us, and we are not responsible for the theft, destruction, interception, or inadvertent disclosure of your Personal Information. Therefore, any transmission of Personal Information is at your own risk.
7. Payment
If you choose a direct payment gateway to complete your purchase, then we store your credit card data. Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted.
8. Changes to this Privacy Statement
We may periodically change this Privacy Statement to keep pace with new technologies, industry practices, and regulatory requirements, among other reasons. Your continued use of our products and services after the effective date of the Privacy Statement means that you accept the revised Privacy Statement. If you do not agree to the revised contact us Privacy Statement, please refrain from using our products or services and contact us to close any account you may have created.
This policy will take effect on July 1, 2023